Promotions Module

Promotions

The smarter way to manage trade promotions & budgets

Pawa’s Promotions is an innovative software solution that streamlines trade budget management, promotional investments, and expense tracking across multiple retail channels. It enables precise planning, efficient approvals, and real-time insights to maximize the impact and ROI of trade promotions.

Optimize trade promotion budgets with this powerful module designed for manufacturers, brand owners, and distributors. Centralize the management of promotional investments among clients and retail channels to ensure strategic resource allocation.

Plan trade budgets, track promotional calendars, and automate expense reconciliation to simplify promotional spend management. Maintain financial discipline by preventing budget overruns and unauthorized expense claims while leveraging advanced analytics to measure performance.

Manage various promotional conditions, from volume rebates to cooperative advertising fees, with seamless accounting system integration. Enhance collaboration and streamline workflows to empower finance teams, account managers, and executives to make data-driven decisions and lead more profitable trade promotions.

Popular Promotions features

Trade budget planning & client allocation

Accurately plan and distribute trade budgets per client and program

Allocate promotional investments strategically by setting budgets per client, per program, and across specific time periods. Ensure trade spend is strategically assigned to support sales objectives and maximize the effectiveness of trade promotions.

Configure both fixed and variable budgets, linking them to key performance metrics and business growth targets. Adjust spending dynamically to maintain cost efficiency while strengthening competitive market positioning.

Advanced promotional calendar management

Gain full visibility into planned promotions by client and period

Visualize, plan, and adjust promotional activities in a centralized system with a dynamic calendar, ensuring perfect alignment between marketing strategies and sales execution. Enhance collaboration, improve accuracy, and make informed decisions faster. Eliminate the complexity of spreadsheets and the inefficiencies of juggling multiple file versions across sales teams. Stop wasting time on manual updates and email exchanges between key account managers, planners, and sales managers.

Hassle-free expense tracking & invoice management

Simplify expense monitoring and prevent overspending

Make expense management easier by linking actual spend to planned trade budgets. Accelerate reconciliation, reduce manual work, and minimize the risk of errors with an intuitive interface.

Quickly upload invoices, attach supporting documents, and validate expenses effortlessly. Leverage automation to track and reconcile expenses, so that budgets stay on target and overspending or discrepancies are prevented. Maintain full financial control maximizing efficiency and minimizing time spent.

Multi-level approval workflows

Control and validate expenses with structured approval layers

Pawa’s Promotions simplifies collaboration between finance teams and key account managers by providing a continuous workflow for managing promotional expenses. Finance teams can easily enter invoices, while key account managers can match expenses to the negotiated budgets for their clients, ensuring clear visibility and accurate tracking.

The system also supports dual-approval workflows, which allows expenses to be validated by both finance and account managers when necessary. Tracking of pending requests and configurable approval thresholds yield enhanced financial accountability and efficient budget approvals.

Fast and reliable API integration for import & export

Easily sync trade budgets and expenses with existing systems

Link smoothly with your existing systems using the full API integration of Pawa’s Promotions. Import trade budgets and export financial data automatically, eliminating manual data entry and delivering precise, up-to-date financial reporting.

Integrate with ERP, accounting, and CRM platforms to unify trade promotion management. Boost operational efficiency and keep all promotional data readily accessible for analysis.

Turn-key analytics & performance insights

Make data-driven decisions with actionable trade promotion insights

Monitor promotional spending, budget utilization, and campaign effectiveness with ready-to-use dashboards and detailed reports. Identify high-performing promotions, review future investments, and ensure trade spend aligns with strategic goals.

Segment data by client, promotion type, and time period to gain deep performance insights and refine promotional strategies. Combine with Sales Analytics to assess the direct impact of promotions on sales performance, enabling smarter, data-driven decisions to maximize profitability.

What are Pawa’s Promotions advantages?

Maximize trade promotion ROI by identifying high-performing campaigns and eliminating wasteful spending
Gain full budget control with real-time tracking, automated reconciliation, and overspending prevention
Streamline collaboration between finance and account managers with seamless expense validation workflows
Leverage data-driven insights to optimize future promotions and enjoy higher profitability

Fast, seamless onboarding

Getting started with our SaaS solution is effortless, thanks to a streamlined process designed to integrate perfectly with your systems and maximize adoption

Initial contact & exploratory meeting

Start by reaching out to us for an exploratory discussion with one of our sales performance experts. This meeting helps us to better understand your challenges, goals, and how our solution can bring value to your business.

Proof of concept in just a few days

Once we sign an NDA, you can share sample data with us. Within 2-3 days, we’ll provide a fully functional proof of concept, allowing you to benefit from pre-built dashboards and reports using your own data.

Streamlined system integration

We work closely with you to automate data connectivity with your systems. Our integration experts assess the best approach—whether leveraging our existing ERP connectors or assisting your developers. We can also provide a turn-key connection ourselves. This step typically takes only a few days or weeks.

Tailored configuration & user adoption plan

Together with our product experts, we define key use cases to provide a successful rollout for your team. We assist in customizing the platform, training users, and preparing a structured onboarding process. This phase typically takes a few days to a few weeks, depending on complexity.

Full team training & post-implementation support

Your entire team receives comprehensive training, helping them to fully leverage the platform from day one. After implementation, we provide ongoing support to ensure a smooth transition and continued success.

Continuous innovation & long-term support

Our solution evolves with your business. We provide regular updates, maintenance, and expert guidance, making sure you always get the best value as your needs grow and change.

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