Pawa is evolving: new logo, new updates, new ambitions thumb
Published on 2025/06/04 By Dominic Blouin
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Pawa is evolving: new logo, new updates, new ambitions

Pawa is moving faster and getting smarter, with AI designed to support your decisions

Pawa is entering a new chapter. Our visual identity has evolved, our website has been completely redesigned, and most importantly, our capacity for innovation is accelerating.

This transformation is part of a clear strategy: to deliver faster, respond better, and help you create more value from your data.

A steady and consistent delivery pace

Over the past 12 months, we’ve rolled out 36 significant updates to the platform. These updates have strengthened our modules, enhanced the user experience, improved integrations, and addressed real-world business needs.

This pace reflects our commitment to continuously improve Pawa, with a customer-focused and impact-driven approach.

Real features, already live

Several innovations are already available in your environments.

Here are just a few examples:

  • Multiple forecast types: baseline, promotions, budgets, custom scenarios
  • Multi-currency support: for historical data, forecasting, and consolidated analysis
  • Support chatbot: fast assistance, connected to a dynamic and always up-to-date knowledge base

Each of these new features was designed with a single goal: to help you work faster, with more clarity and precision.

And this is just the beginning. Improvements have been made across all our modules.

Everywhere, we’ve made real enhancements to better support your day-to-day needs.

What’s coming next in Pawa

Several innovations are currently in testing, pilot, active development, or ideation phases. All of them aim to make the platform smarter, more proactive, and more aligned with your business context.

Here’s a preview of what we’re building:

  • Pawa.AI: an infrastructure built to deploy artificial intelligence in practical, measurable use cases
  • Pawa IQ (codename): a conversational assistant that can answer business questions, suggest relevant reports, and embed dashboards in a click
  • Data Describer: instantly highlights trends, anomalies, or purchasing behaviors to help you serve your customers better and boost sales
  • Opportunity Finder: an analytics engine designed to automatically detect growth opportunities in your data
  • AI/ML Forecasting Engine (on demand): new statistical and machine learning models to improve forecast accuracy and scenario quality

All of these advances are being developed with you and for you, built for measurable impact and real-world adoption.

AI built for real business needs

Artificial intelligence is shaping Pawa’s evolution and enhancing the experience we’re building with you. At Pawa, AI is not a gimmick or an abstract promise, it’s a practical tool designed to help you understand more, decide faster, and act smarter.

It’s a capability that is specialized, reliable, measurable, secure, and supervised before deployment. And this is just the beginning of the momentum we’re building, with ambition and consistency.

You are at the heart of this evolution

Thank you to everyone who shares their ideas, asks the right questions, and actively contributes to the evolution of the platform.

This collective momentum, driven by an engaged user community and true ambassadors, is central to our progress.

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